Include a product vision in your SaaS content marketing campaign. Write out how proud you are in one year, five years, and ten years with how well your product solves customer pain points. Include a vision statement that talks about how each paying customer tells you about targeted email list the amazing difference the product makes. Getting organic referrals from happy customers is one of the most important key performance indicators to track. Your overall marketing efforts will improve if a well-defined product vision drives your content development plan. Here’s an example of a product vision.
“We couldn’t be more proud of our name], to see a larger number of case studies and testimonials coming in, and seeing the lives that we’re helping to transform. We love seeing how we’re not only impacting the lives of our customers but also the lives they, in turn, impact as they [insert the biggest benefit your product provides for your SaaS customers]. Continued product improvement and success create a cycle of more referrals.” How Does Search Engine Optimization Fit Into the Mix? SEO is a key part of any content marketing strategy.
The search engines are where many prospects begin their buying process. Your content marketing efforts will fall flat if you don’t optimize your website’s pages for Google and the other search engines. Most SaaS companies that you compete with don’t put enough emphasis on a content marketing strategy that mixes in SEO correctly. Your marketing team should focus on the following search engine optimization strategies to power past your competitors.