The forward-looking user experience strategy is to stand on the expected demand of the KANO model and tap the possible desires and needs of users executive email list in the future life. 2. Why are concept cars (forward-looking products) often classified as three-no products? 2.1 Long development cycle of automotive projects Compared with other products, such as electronic products, industrial products, hardware products, software platforms, etc., automotive executive email list products require a longer development cycle, generally 3-5 years. As a result, market research and product positioning during product planning may not be stable in the market according to the estimated efficacy and market competitiveness after development and listing.
As for the cockpit experience research and the iterative research of the car OS system, it will also change accordingly with the adjustment of different executive email list departments. For example, the internal shape adjustment or the addition of a certain hardware product requires the corresponding interaction process and HMI to be redesigned. In a long development cycle, the market and user needs are in dynamic changes, UX research often faces the executive email list following two situations: According to the experience strategy output by a type of user group, the strategy direction is changed due to the adjustment of subsequent product positioning
According to the experience strategy output by a type of user group, the strategy direction is not well received due to changes in the actual user executive email list group after the product is launched Therefore, when UX research is involved in a project, it often downplays "product attributes" and focuses on "experience innovation", starting from usage executive email list scenarios and expected needs, to explore experience opportunities and concept co-creation. 2.2 Forward-looking requirements for concept cars Among car companies, the product planning of concept cars is different from that of mass-produced cars. (Figure 1) Concept cars are usually exhibited at annual auto shows.