This will give you a much better understanding of which keywords are driving visibility into your app's presence and how your competitors are already taking advantage of them: External and in-store search keywords for mobile apps SimilarWeb Screenshots This is also a good time to identify queries where your competitors are ranking higher than you in mobile Shadow Making web search results and where they have lost rankings. You need to build your presence for these queries, and in cases where they have lost rankings, take advantage of this to fill in the ranking gaps. You can filter search data that you have already identified, or you can also use filters directly to segment it. For Shadow Making example, SEMrush's Position Changes report shows new, lost, improved, and declined mobile search keywords by month for any site: Lost Mobile Web Competitor Ranking Screenshot of SEMrush In its Opportunities report.
SISTRIX offers suggestions for mobile keywords that you still don't rank as well as you could, with high traffic potential and low to medium competition: Mobile Web Keyword Opportunities Screenshot of Sistrix Similar options are also available for mobile app keywords Shadow Making using Mobile Action's Keyword Finder feature, which shows unique and shared keywords that two apps rank for: Mobile App Competitor Keywords Screenshot of Mobile Action AppTweak also has a Suggested Keywords feature: Suggested keywords for mobile apps Screenshot of AppTweak Use this Shadow Making keyword data to prioritize your web content and mobile app development and optimization efforts. 4. How does your mobile search visibility differ from your Shadow Making desktop search visibility? Take the keywords you've identified in the mobile search analysis above and compare them to the top ones you've prioritized in your SEO efforts so far. Are they different or the same? Use your current organic search traffic.
Engagement and conversion stats to prioritize keywords that are likely to bring you greater benefits. You can find your current organic search data from segmented mobile and desktop web searches using OnPage Impact Report (which integrates with Google Shadow Making Search Console). Difference Between Mobile and Desktop Rankings Screenshots from OnPage Additionally, SEOmonitor integrates with Google Analytics and Search Console data, providing segmented mobile reports that include mobile ranking history by keyword. These reports make it easy to view the trend of changes, the ranking Shadow Making of specific URLs for each keyword in mobile search results, traffic behavior and performance against competitors: Mobile Web Ranking Trend Screenshots of SEOmonitor.