Forum Posts

Robiul Islam
Jun 23, 2022
In Welcome to the Forum
Agencies with enterprise-level experience usually skip beyond the obvious fixes, as they understand that there may be business reasons for these solutions. Banner Design An example is the Nordstrom website. It's a glaring SEO problem that anyone who goes to 'nordstrom.com' gets redirected to 'shop.nordstrom.com'. I've always said that any SEO who doesn't talk about it doesn't know SEO. However, they should: Keep understanding that there might be a business reason. Track the impact against the effort it would take to fix it. Be open to feedback with any feedback (or explanation) the SEO team might give during a review. Advertising Continue reading below An agency that hasn't Banner Design worked with a complex enterprise-level site may not understand this: It's not as simple as it seems. The company might not support it. There could Banner Design be legal reasons. The fix may not be scalable. Corporate agencies will also understand that the level of engagement of a large company may be higher than that of most of their smaller clients. Enterprise SEO agencies Banner Design need to be proactive because the enterprise SEO team is more often distracted with all the work that needs to be done. Regular check-ins and open communication are essential to a successful relationship. I've always worked best with agencies that have local offices and/or make frequent in-person visits. The best agency I've worked with has an SEO manager who: Sits in the office as a contractor with own office, company email, tool connections and reports. Regularly attends meetings between Banner Design engineering and verticals of the organization. Advertising Continue reading below Ultimately, the relationship is one of an extension of the team that communicates regularly, proactively suggests growth strategies and core fixes, and follows up to make sure the job gets done. Manage your SEO agency The key to running your business Banner Design SEO agency is to keep communication levels flowing. Give them the tools and access they need to succeed and help them champion any work they need. Too often, I've inherited strong, capable agencies that fell silent with no real work done within weeks or even months. Frustrations were on both sides, Banner Design no one's fault. Contracts are always signed with positive optimism and a solid plan. But with dwindling communication, and little to no support, the agency can't succeed - and your SEO will fail. Set up expectations and a plan (roadmap) of the deliverables that the agency must follow. Provide support where you can when they need you and follow up with other teams the agency needs to complete the job as promised.
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Robiul Islam

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